What is SEO and Why Does Your Ministry Need it?

When you talk to a web person does it seem like he or she is talking in a different language? SEO is one of those terms, which often raises eyebrows and causes “the glaze over” in web conversations. It’s like referring to the hypostatic union with a layperson, he or she probably has heard the term and senses it’s something good, but has no idea of its importance. Likewise, SEO in ministry is extremely important for a church’s digital outreach and must not be viewed as something that can be done later in your online strategy because your church is practically invisible to people searching for a solid place to worship.

Where does SEO come from?

Since the mid-1990s, the web began to catalogue the growing number of websites so that the first search engines could look through the index of sites and find relevant results when a person searched for something. Over the last 20 years, the web has grown to over 130 million registered websites. To sort through all of these site to find what we are looking for, we rely on Search Engines like Google.

What is SEO?

SEO is short for Search Engine Optimization. It’s the process of adjusting and fine-tuning your ministry’s website content and code to increase the possibility that people will find your website above others when they search. But it’s more than getting people to find your site; it’s also about making your site better.

Why is SEO such a big deal?

SEO is a big deal, because if you’re not practicing it, it’s as if your website doesn’t exist. A leading company in SEO best practices called Moz.com refers to search engines as roadways for people to find what they are looking for. Therefore, you can use the practice of SEO to help people navigate to your church’s website.

Is it pointless to practice SEO this late in the game?

I mean, you’re already on like page 80 of the search results how will you ever get to page one, right? Don’t think that just because your page ranking stinks that you can’t work your way up the list to better traffic. You might never blast past Ligonier or other ministries that have loads of resources or developers at their disposal, but you will be able to win the race over other competing churches in your area. Simply put, MOST CHURCHES AND MINISTRIES DON’T PRACTICE SEO WITH THEIR WEBSITE MINISTRY, therefore to do so means you have an advantage. It is completely possible for you to leverage the practice of SEO to help position your ministry higher in the search results. It happens all the time. There are many simple steps you can take that will be explained in subsequent posts. Find out more about how Reformd Media’s websites are optimized for SEO.

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